The North Face Cheated Google Search Results by Mass Editing Wikipedia Articles

I find this disgusting. Yes, the brand violated Wikipedia’s Terms of Use, but more importantly, they promoted a company by violating the integrity of one of the few remaining ideals of the Internet.

The brand and agency took pictures of athletes wearing the brand while trekking to famous locations around the world, including Brazil’s Guarita State Park and Farol do Mampimptuba, Cuillin in Scotland and Peru’s Huayna Picchu. They then updated the Wikipedia images in the articles for those locations so that now, the brand would appear in the top of Google image search results when consumers researched any of those locations

Source: The North Face used Wikipedia to climb to the top of Google search results | AdAge