Why everything looks the same

Real-time paradigm shifts like no-code, cloud computing, drop shipping, AI, and remote work are democratizing entrepreneurship in unprecedented ways.

Long protected by gatekeepers, the means of production, promotion, and distribution are now freely available to anyone with a laptop.

Today, one person with no business or product experience can do what would have taken a team of highly-trained people just a few years ago — in less time, for a fraction of the cost.

That means more crowded markets, more intense competition, and more value placed on uniqueness, or what VCs call “alpha.”

medium.com/knowable/why-everything-looks-the-same-bad80133dd6e